US Coffee Consumption Habits
activeFood & Beverage Β· Sample: 500
347 / 500
AI Insights
73% of respondents visit Starbucks 2+ times per week. Cold brew demand surges 40% in summer months. Drive-through orders dominate mornings while afternoon visits prioritize ambiance and remote work compatibility.
Key Findings
- Starbucks dominates with 38% daily preference share
- Price sensitivity is lowest among 25-34 age group
- Plant-based milk options influence 28% of purchase decisions
- Mobile ordering accounts for 61% of weekday morning purchases
Recommendations
- Target afternoon segment with workspace-friendly promotions
- Expand cold brew seasonal offerings beyond summer
- Invest in mobile ordering UX β it drives majority of high-frequency purchases
Sentiment
Data Source
Top Answers
Responses by Question
Anonymized Sample Responses
De-identified Β· Not traceable to individualsAnonymized samples from real responses, showing data depth and authenticity. All personally identifiable information removed.
How often do you visit coffee shops?
βAlmost daily β I grab a latte on my way to work. Starbucks is the default because it's right next to my office, but I'll go out of my way for Blue Bottle on weekends.β
What matters most when choosing a coffee shop?
βSpeed in the morning, no question. But afternoons are different β I need good wifi and a table where I can camp out for a few hours without feeling guilty.β
Hot or cold drinks preference?
βCold brew all year round. My coworkers think I'm insane getting iced coffee in January but honestly hot coffee just doesn't hit the same for me.β
Monthly coffee spending?
βProbably around $120-150? I don't track it carefully. The subscription helps β $15/month at Starbucks for that free customization thing.β
Auditable Data
Every data point in this report comes from 89 consenting real humans via their AI agents. 251 responses were drafted by AI agents (reviewed and approved by users), 72 from natural conversation. Full consent trail available for audit.